STREET? WEAR IS IT?
Something came across me the other day where I had a mental question about where the culture is now & culture being hip hop & urban culture to where it was lets say in 08-09. The thought that came to mind was basically me thinking about a artist like KiD CuDi & how before he blew up he worked at the Bape Store in New York, & him meeting people like Plain Pat, Kanye West & Pharrell all before the fame. But these situations & being an employee at that job at that location helped him get to where he is today. The urban/hip hop culture nowadays have shifted it's interest so dramatically I don't even think or see how working for even a well-known street brand company can help you anymore. And here is what I mean...
The culture's fashion interest isn't even in it's on culture's creations anymore being 'streetwear'. Its attention now is all high end fashion brands. My issue with this is that now the people who are from the streets, who are from the culture who get these streetwear brand jobs strictly off of that person's individual character & not how his resume looks or anything, & his possible reasoning for getting that job is to more than likely to "meet people", "make connections" or something of the nature of "getting on" as we (the culture) would say.
If it still isn't clear the message I'm trying to get across is the question of "Now what?" What do we as people in the culture do now? Must we now change our attitudes & fashion styles in order to get high fashion jobs to meet the people & connections of those who have lost touch with their own upbringing? Because that's the issue. A lot of artist are so big on high fashioned material goods that it's not rare anymore. I remember growing up & someone having a real Gucci belt was like to worship for because it was a rare grab. Not all artist had it - not all artist wanted it for that matter too. You would wear that Gucci belt under layers of streetwear clothing. That's the culture I'm from, that's what's missing. You can't get a high fashion corporate job based off you anymore or ever for that matter. It's about your resume & all the things they can benefit off of you creatively.
Streetwear to my knowledge broke those barriers down & made a lane for the kid who maybe didn't go to college but was street smart, had good communication skills, is a natural born artistic person but was just from the streets. That's whom they would hire that's who may would learn the ropes of a business & possibly one day create his own. And strictly because someone took a risk on him & gave him a opportunity. High fashion isn't built for your success - it isn't created for you to learn. You work for them to make the brand more successful - not you. Though yes working for ANY company technically makes them more money but there is still companies that provide some sort of unpaved lane for you individually. There is still room for your own success. You may know the names of these high end fashion brands & how they got started or whatever the case may be but do you think that designer even designs anymore? Not even close. I'm not even sure if that person has a input on what is being produced. All he or she cares about at that point is the revenue he or she earns in order to survive & keep that 'brand' alive. Has nothing to do with the culture has nothing to do with you it's all about them. But now since artist & celebrities have shifted their interest we have become slaves to what they sell for us. See how that works?
I commend any brand, any customer, any person who still have their soul in the culture of streetwear. If that's you never lose sight of that. Never let the shifting of the culture shift your originality. Stay rare, stay yourself & create a lane. Bricks & Wood™ itself is a cultural brand. I based the brand off of everyday life, whether it's a t-shirt with a graphic on the front or if it's a cut & sewn piece it's all based around & focused to the people who live & wear clothing everyday - that's it. And I promise to not lose sight of that. I took a stand & now I'm standing with it.
It's by us, but it's for you.