THE HUNDREDS PUBLIC LETTER BY K.L.
For the last 3+ years I have come to fall into a deep love & affection for garments. Whether it was the garment's cut, fit, style, seam, hem, design, color way, patterns, neck lining - just anything that has to do with the production of clothing I've come to admire & respect about fashion in general. One of my all-time favorite brands 'Public Label' also abbreviated 'P.L.' solidified all those things. Perfect fit, comfortability, simplicity, & quality. P.L. was the best because it just fit so well. It looks amazing on just about any traditional man's body type, the garments literally last lifetimes long & to be completely honest with you, it to this day is probably the most comfortable brand I have ever laid over my back. To me fashion is meant to be simple it's meant to be reachable & obtainable but at the exact same time exclusive & rare. That's why you have never heard of Public Label.
P.L. was a brand curated under the umbrella of The Hundreds that was meant to be more of the "grown man" & "high end" version of The Hundreds' current skate/streetwear brand. unless samples were found in lets say The Hundreds' warehouse sales, there will never be a a P.L. item that was made with any sort of graphic, slogan, or logo. It was either "T.H.P.L." as it was in the first P.L. collection, or it was the very discreet Public Label flag which was embroidered in the item. Either way the idea was for the quality of the garment, not anything else. They wanted you to focus on just good clothing more than anything. Which is rare to find in today's view of what high fashion really is - this was affordable.
So outside of my rant for P.L. my real mission was the compare the discontinued Public Label to Bobby's new born project which is named Red Letter. The idea of Read Letter according to Bobby is the idea of him getting back into designing the clothing himself, along with his original ideas. All curated & designed by Bobby Hundreds. Now one thing I did not mention about P.L. was though it was an off brand that was better quality than TH, the brand was not designed by Bobby himself but by a curator named Patrick Hill who is not only the head designer & only designer for P.L. but was head designer for the Hundreds' cut & sew pieces as well. I explain that to say that there is two totally different hands being touched in between both brands being Public Label & Red Letter.
So if you ask me my opinion or comparison towards to the two brands, the answer is simple...FUCK NO! And though that technically doesn't make sense in terms of a answer to the original subject but that's literally how I feel. Bobby released the first Red Letter collection 5 days ago from today's date with just the intention of his own ideas & from the looks of the collection the plan is to I believe reactivate things he feels he missed in his time of not being the head designer of The Hundreds anymore. This is just him getting back to the essence of that feeling of not only being the owner but being the creator. If you know Bobby you know he's a streetwear head, a true student of the game, has a natural respect for skate, hip hop & streetrwear culture. So his knowledge behind anything that comes along with the culture of streetwear Bobby is well respected & knowledgable of it ALL. Now here is the true comparison - Bobby Hundreds vs Patrick Hill - now though I do not have the most knowledge about Patrick history in design or even aware of any other companies he's worked for other than TH I do know his level of design is unmatched compared to Bobby's. Pat is a designer, not a graphic designer, not a web designer, not a blogger, or photographer (not to throw shots & Bobby) but a pure artist to what we see as apparel design. He is the reason TH even has cut & sew today. He's the reason TH isn't just considered a streetwear brand anymore, all thanks to Patrick. When being a true student of the art it's a lot easier to dumb down your design ideas & product for a customer. For instance, being that TH is still considered a streetwear brand he understands that the true TH customer doesn't know nor care about what cut n sew is or ever will be. All they want is maybe one black jacket, a graphic tee to skate in, a hoodie, one pair of cheap selvedge denim, and a snapback. So as a true apparel designer nothing he has to come up with is so complex. He understands the best of quality garments won't sell in a TH flagship, he gets that his true art isn't to be show to the highest platform in terms of for The Hundreds. He even said in a interview via The Hundred's blog "The need for it came from the fact that we were doing all this loud cut & sew that wasn't necessarily what we wanted to wear. We wanted a cleaner aesthetic." which birthed Public Label.
To conclude this all, there is no comparison other than a ring to the names of each brand & if you asked me my opinion - Public Label no chance, no comparison. Just K.L. for P.L. is all you need to know. I am excited to see the collections Bobby has in stored because one thing I do know is that he is a genius, he may not be someone looked at as a great designer but his knowledge for good product is just a well studied as anyone else's in the industry. Also, I want to let some rumors I've heard recently be the real conversation, especially if it's true. Rumor has it that though I've been notified, warned & have stated that P.L. will be discontinued - a valued source has also let me know that the end of P.L. is not ready to happen just yet. If this source is accurate, then lets have this discussion again, I'll let the product of both collections do the talking at that point.