Photography by Antonello Gonzalez
Directed by Kacey Lynch
Model: The good people of South Central Los Angeles
This campaign was shot at Launderland Laundromat in South Central Los Angeles with the objective of letting the people define the marketing on how this turned out. No real models, no set plan, we knew South Central would expose it's true state as long as we're in a position to receive & that's exactly how it all unfolded.
The credit is due to the good people who stopped by, asked questions & allowed us to allow themselves to be apart of what not only this design but what Bricks & Wood is truly about which is sharing raw stories.