In collaboration with New Balance, A Different Bounce is a visionary basketball concept that explores the multifaceted nature of the game—bridging both its on-court dynamics and the off-court culture that surrounds it.
This initiative goes beyond basketball as just a sport; it explores the lifestyle, culture, and business opportunities that emerge from it, nurturing a lifelong passion that extends beyond our playing days. A Different Bounce highlights the many ways basketball integrates into everyday life, recognizing that while the love for the game remains constant, the bounce may evolve over time.
